Kano model Template

Delighters · Performance · Must-haves · Indifferent.

Classify product features into four categories based on how they affect customer satisfaction: Delighters (unexpected features that create wow moments), Performance features (the more the better), Must-haves (expected basics), and Indifferent features (nobody cares). Based on customer survey data, the Kano Model helps teams invest in features that actually move satisfaction rather than just filling backlogs. Use it before quarterly planning to ensure you're building the right things.

Free to start — no credit card required.