Empathy map Template

Think · Feel · See · Hear · Say · Gains · Pains.

Deepen your understanding of a user or customer segment by mapping what they Think, Feel, See, Hear, and Say, along with their Gains and Pains. Build this collaboratively using insights from user research, interviews, and observations to build genuine empathy across your team. Use it as a foundation before defining problems, designing solutions, or creating personas.

Free to start — no credit card required.