Value Proposition Canvas Template
Strategyadvanced
Align your offering with customer jobs and pains.
The Value Proposition Canvas, also by Alexander Osterwalder, helps you design products and services that customers actually want by aligning your Value Map (products, pain relievers, gain creators) with your Customer Profile (jobs, pains, gains). Achieve 'product-market fit' when your offering relieves the top customer pains and creates the most important gains. Use it before product discovery, feature prioritization, or messaging work.
Use this templateFree to start — no credit card required.
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