SCAMPER Template

7-lens creative ideation framework.

SCAMPER is a structured creative brainstorming technique that applies seven lenses to an existing product or idea: Substitute, Combine, Adapt, Modify, Put to other uses, Eliminate, and Reverse. Each lens forces you to look at your subject from a fresh angle, sparking unexpected innovations. Best for product improvement, feature ideation, and overcoming creative blocks.

Free to start — no credit card required.