BCG Matrix Template
Strategyintermediate
Stars · Cash Cows · Dogs · Question Marks.
The BCG Growth-Share Matrix categorizes your product or business unit portfolio into four quadrants based on market growth rate and relative market share: Stars (high growth, high share), Cash Cows (low growth, high share), Question Marks (high growth, low share), and Dogs (low growth, low share). Use it to allocate resources strategically — invest in Stars, harvest Cash Cows, and decide whether to grow or divest Question Marks. A classic tool for portfolio strategy and annual business reviews.
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