Ansoff Matrix Template

Market Penetration · Development · Product Development · Diversification.

The Ansoff Matrix is a growth strategy framework that plots four directions a company can grow: Market Penetration (existing product, existing market), Product Development (new product, existing market), Market Development (existing product, new market), and Diversification (new product, new market). Each quadrant carries a different risk profile, making it easy to have an honest conversation about where growth will come from and what trade-offs that entails. Use it in annual planning or whenever the team is debating where to focus next.

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